JSA advised Paramount Global in a strategic partnership between Reliance, Bodhi Tree Systems, which is a platform of James Murdoch’s Lupa Systems and Uday Shankar, and Paramount Global in Viacom 18 to form one of the largest TV and digital streaming companies in India.
Viacom18 owns and operates the suite of Colors TV channels and OTT platform, VOOT.
Paramount Global, a leading global media and entertainment company comprised of iconic content studios, TV networks and streaming services including CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV, will continue as a shareholder of Viacom18 and will continue to supply Viacom18 its premium global content.
Bodhi Tree Systems, a newly formed platform between Lupa Systems Founder and CEO James Murdoch and Uday Shankar, the former president of The Walt Disney Company Asia Pacific and former Chairman of Star and Disney India, is leading a fund raise with a consortium of investors to invest Rs 13,500 crore in Viacom18, to jointly build India’s leading entertainment platform and pioneer the Indian media landscape’s transformation to a “streaming-first” approach. Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar, is an investor in Bodhi Tree Systems.
Reliance Projects & Property Management Services Limited, a wholly-owned subsidiary of Reliance Industries which has significant presence in television, OTT, distribution, content creation, and production services, will invest Rs 1,645 crore. In addition, the popular JioCinema OTT app will be transferred to Viacom18.
Upon closing, Viacom18, in close cooperation with Reliance, Bodhi Tree Systems and Paramount Global, will shape a vision, strategy, and execution for its businesses, building on the strong existing foundation. Viacom18 is amongst the leading players in the core linear television business with 38 channels across nine languages and a pan India presence.
The transaction is expected to close within six months and is subject to closing conditions and requisite approvals.
Deal Value: Approx. INR 15,000 Crores (1.9 Billion USD)
JSA Team comprised of Lead Partner – Lalit Kumar, Partner – Bharati Joshi, Principal Associate – Amandeep Singh Virk and Associate – Zarish Ali.
Amandeep’s practice areas are general corporate commercial, mergers and acquisitions and private equity.