Wondering why you received a call from a deceased politician endorsing a political candidate or why Virat Kohli was marketing a betting app? Welcome to the world of deepfakes, where voice calls, videos and images duplicating features of dead or living individuals are possible with Generative AI. The proliferation of deepfakes has jolted governments worldwide to address the threat of deepfakes by introducing new legislation or via amendments to existing laws. Given its ability to generate realistic synthetic media, deepfakes affect individuals through breach of privacy, identity theft, fraud, defamation, misinformation, etc. A report notes that 99 per cent of deepfakes target women and more than 98 per cent are pornography.
Please click here to read the full article by Akshaya Suresh and Aravindini Uma Magesh published in The Hindu Businessline.
Akshaya has 16+ years of PQE. She focuses on technology laws, privacy & data protection, corporate & commercial contracts, general corporate and employment matters. She is also a member of the POSH committees of various companies.