JSA advised and assisted A91 with its Series D investment in Vellvettee Lifestyle Private Limited (Sugar).
Vellvette Lifestyle Private Limited, doing business as ‘SUGAR’ Cosmetics, operates as a well-positioned online cosmetics company at the intersection of two major trends- a fast-growing beauty industry and rapidly increasing online penetration.
Manufactured in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand offers its bestselling products across various categories such as Lips, Eyes, Face and Nails, to the global market.
Deal value: USD 50 Million
JSA Transaction team comprised Lead Partner – Probir Roy Chowdhury, Associate – Pranavi Pera, and Unnati Deva.
Probir specializes in Corporate Commercial, Venture/Private Equity and Information Technology/FinTech. He has been involved in corporate transactions focused on the high technology industry including cross border Mergers & Acquisitions.