Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022
To curb misleading advertisements and protect the consumers, the Central Consumer Protection Authority has issued the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 (“Guidelines”) on June 9, 2022. The Guidelines are applicable to (i) all advertisements; (ii) a manufacturer, service provider or trader whose goods, product or service is the subject of an advertisement, and (iii) to an advertising agency or endorser whose service is availed for the advertisement.
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